Through Puck Collective I entered a competition with Lynx and ASOS. The brief was to create T shirt design that would appeal to men aged between 16-25 (roughly) that showed peace in a creative way. The deadline was 5 days, so my idea had to be quick, and they also wanted some documentation behind the ideas and creative process so it was quite a lot to do in such a short space of time.
I wanted to distance myself from the clichéd and overplayed images of peace used in fashion such as the symbol for peace and the dove with an olive branch and decided to go with a something that would look good on a t-shirt first, and be trying to represent peace second. I thought that people wanting to buy and wear the design would be most important, and the fact it represents peace is less so; If it was all about peace but no-one wanted to wear it then that wouldn't be any good.
Unfortunately my design was not picked, but I may use the technique to make a set of t-shirts at a later date as I really like how they look.
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