These posters are very effective in using just letter forms (all be it much more pictorial characters than English) to create a dynamic and engaging composition.
I can almost see the image above as a double page spread, with one page filled with the intricate and very heavy black text, and the other with much more dense text. The composition is dynamic and the bold section really captures your attention even though it probably has less to say. If I want a reader to look at an image before the text I could employ this technique of having a very big and bold image paired with more delicate type on the opposing page.
The huge difference in scale of the characters (or components) create a clear visual hierarchy, letting the viewer know there are 2 or more sets of text to be read separately.
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